We’re excited to partner up with New Belgium Brewing Company’s Fat Tire brand to design a collection of gear for the outdoors-inspired beer lover. With both brands born in Fort Collins, Colorado, it was a natural joint effort to collaborate around each of our flagship products: New Belgium’s iconic Fat Tire Amber Ale and our classic Rover Pack.
With strong parallels between design aesthetics, a vibrant company culture, a deep love for bikes, sustainability initiatives, and hometown Fort Collins pride, this project has been several years in the making for both of us.