There is a profound connection people have with their immediate surroundings. This is the place we are most comfortable, the place we can truly be ourselves, it is where we can combine our passions with our purpose. Through the eyes of co-founder Jedd Rose, this story builds itself. It’s riding bikes on familiar streets to the favorite local spot. It’s learning the local spot to catch the trophy fish in an urban landscape. Aiming to inspire all skill levels to become just as creative to integrate the outdoors into aspects of their lives not seen to be possible.